How I got myself into marketing

July 2009: After one year of personal investment, awarding teamwork and challenging tasks, we were about to step out on the stage of Rotterdam’s New Luxor Theatre. An audience of 400 entrepreneurs and company executives were about to listen to Europe’s elite of young entrepreneurs. Out of 226.000 participants, the ´Junior Achievement Young Enterprise´ Company of the Year Competition annually gathers 200 finalists from 32 countries to present their achievements and pitch to an international jury. It was the critical stepping-stone into my business studies.

As CEO of three different student companies, I was introduced to marketing strategies in a very early stage of my education. This entrepreneurial adventure is still of high value to me today, as I regularly participate in European alumni conferences. It was also a valuable opportunity for networking and led to my internship in the International Department of the Luxembourg Chamber of Commerce, which widened my perspective on international cooperation and the need for international profiles in a strongly globalized world.

Once enrolled in a Bachelor in Marketing and International Business at the Strasbourg Business School, I started to set up a personal career development plan involving work and study experience in major cosmopolitan cities such as Luxembourg, Strasbourg, Paris, and New York. My internship as Project Manager for Marketers Anonymous NYC allowed me to get a first insight into digital marketing and develop my leadership skills. To get a better understanding of online advertising, I joined the online advertising network Ad6 Media in Paris. As Marketing Assistant, I was able to use my three foreign languages and gain a deeper comprehension of the French, German and British display and affiliate marketing industries. A study abroad program at Pace University’s Lubin School of Business finally introduced me to the strategic side of marketing. In a Marketing Plan competition my team ranked first and got complimented on its structured research, creative campaign implementation and convincing pitch to potential investors. Since Spring 2013, I have been working for Carlo Pazolini USA as a Advertising and PR Intern, which is going to complete my Bachelor studies and provide key transferrable skills for my future career in marketing.

My goal is to integrate a London-based MSc Strategic Marketing Program. Its strategic location in Europe’s Marketing Hub is critical to further enhance my international profile and its diverse profile will provide a variety of perspectives from different cultural angles and foster innovation and team effectiveness. Moreover, a focus on digital technologies will be an excellent match with my previous experiences.

Next: A soon-to be graduate’s long-term goals

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